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Cultural Values

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«Urals State Technical University - UPI»

Foreign language department


«Cultural Values»

Student: Zaitseva S.V.

Group: PП-4

Supervisor: Hramushina Zh.A.



Table of contents:


Key words4


Definitions: beliefs, values7

The value / belief puzzle8

Contrastive orientations12

Japanese interpersonal norms15

Japanese and American patterns of social behavior22

The national status image25

A Cultural model of interaction27

Seven statements about Americans31

Factors influencing values40

Intercultural communication: a guide to men of action40

Cuisine, etiquette and cultural values52

Patterns of speech55

Contrast Russian’s stereotypes58

Nine statements about Russians58

Middle Eastern interview responses61

American’s view of Russian. Russian’s view of American65

American interview responses65

Russian interview responses75





A diploma work contains 80 pages, 2 tables, 1 figure, 4 books are a source of it.

Key words: cross-cultural communication, values, beliefs, clusters, stereotypes.

In detail it is said about concept "values", factors influencing values, the meaning of values in intercultural communication and understanding between different nations.

In brief it is mentioned differences between beliefs, values.

The actuality and novelty of a theme consist in the following points.

Problems of the intercultural communications and cultural values are "young". Scientists started to consider them rather recently. In Russia researches have begun only in the 80th years. In such a way, there is not enough literature and materials on the given questions. Therefore any new works and researches make the significant contribution to studying these problems.

So in my work I tried: to research the influence of cultural values to attitude one country to another; to explore and to compare Japanese and American patterns of social behavior; to understand the factors influencing values; to discover stereotypes between different countries.

In conclusion it is noted that excellent knowledge of language is only half-affair for successful cooperation with other country. Also it is necessary to know features of people of other country in negotiating or their attitude to business. Also it is necessary to take into account features of dialogue, etiquette, relations with grown-ups and many other things.


Cross-cultural communication is the information exchange between one person and any other source transmitting a message displaying properties of a culture different to the one of the receiver’s culture. The source of such a message can be either a person, in an interpersonal communication process, or any form of mass media or other form of media.

Values. A value is something that is important to people — like honesty, harmony, respect for elders, or thinking of your family first. They are represents what is expected or hoped for, required or forbidden. It is not a report of actual conduct but is the inductively based logically ordered set of criteria of evaluations by which conduct is judged and sanctions applied.

Beliefs are generally taken to mean a mental acceptance or conviction in the truth or actuality of something. A belief links an object or event and the characteristics that distinguish it from others. The degree to which we believe that an event or object possesses certain characteristics reflects the level of our subjective probability (belief) and, consequently, the depth or intensity of our belief. The more certain we are in a belief, the greater is the intensity of that belief.

Clusters are groups of inter-related industries that drive wealth creation in a region and provides a richer more meaningful representation of local industry drivers and regional dynamics trends than traditional methods and represents the entire value chain of a broadly defined industry from suppliers to end products, including supporting services and specialized infrastructure.